Special issue: new technologies in marketing
Donna L. Hoffman, C. Page Moreau, Stefan Stremersch, and Michel Wedel
| Alternative title: | New technologies in marketing |
|---|---|
| Year of publication: |
[2022]
|
| Other Persons: | Hoffman, Donna L. (ed.) ; Moreau, C. Page (ed.) ; Stremersch, Stefan (ed.) ; Wedel, Michel (ed.) |
| Publisher: |
Thousand Oaks, CA : Sage Publishing |
| Extent: | 1 Online-Ressource (circa 166 Seiten) Illustrationen |
|---|---|
| Series: | Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. volume 86, issue 1 (January 2022) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794768