Special issue: Non-monetary social and network value : understanding the effects of non-paying customers in new media
guest editors: Linda D. Hollebeek and Roderick J. Brodie
| Alternative title: | Non-monetary social and network value |
|---|---|
| Year of publication: |
[2016]
|
| Other Persons: | Hollebeek, Linda D. (ed.) ; Brodie, Roderick J. (ed.) |
| Publisher: |
Abingdon : Routledge |
| Extent: | Seite 169-345 Illustrationen |
|---|---|
| Series: | Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. volume 24, numbers 3-4 (June-July 2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 10 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591877