Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Linda D. Hollebeek, Jodie Conduit, Roderick J. Brodie
| Year of publication: |
May 2016
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|---|---|
| Authors: | Hollebeek, Linda D. ; Conduit, Jodie ; Brodie, Roderick J. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 5/6, p. 393-398
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| Subject: | USA | United States | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1144360 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011483099