Special issue: On being branded
Alternative title: | On being branded |
---|---|
Year of publication: |
2013
|
Other Persons: | Sullivan, Kate (contributor) |
Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269-X. - Vol. 29.2013, 2, p. 121-193
|
Subject: | Markenartikel | Brand | USA | United States | Markenführung | Brand management |
Extent: | Ill., graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Enth. 6 Beitr. |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M., (2014)
-
De Chernatony, Leslie, (1990)
-
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie, (1992)
- More ...
-
Nordmann, Jean-Phillipe, (2004)
-
A touch too much : negotiating masculinity, propriety and proximity in intimate labour
Hancock, Philip, (2015)
-
Can UTeach? : assessing the relative effectiveness of STEM teachers
Backes, Benjamin, (2018)
- More ...