Special issue on data and methodological issues for new insights in global marketing : a commentary
Katrijn Gielens
| Year of publication: |
2021
|
|---|---|
| Authors: | Gielens, Katrijn |
| Other Persons: | Hewett, Kelly (contributor) ; Lehmann, Donald R. (contributor) |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 29.2021, 3, p. 3-6
|
| Subject: | Welt | World | Internationales Marketing | International marketing | Globalisierung | Globalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X211029587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608044