Special issue on "doing more with less" with selected services marketing papers from the ANZMAC 2010 conference
guest eds.: Jörg Finsterwalder ...
| Alternative title: | ANZMAC 2010 conference |
|---|---|
| Year of publication: |
2011
|
| Other Persons: | Finsterwalder, Jörg (contributor) |
| Institutions: | Australian and New Zealand Marketing Academy |
| Publisher: |
Bingley : Emerald |
| Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
| Extent: | S. 574 - 692 graph. Darst. |
|---|---|
| Series: | Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 21.2011,6 |
| Conferences: | ANZMAC conference ; (Christchurch) ; 2010.11.29-12.01 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407396