Special issue on India: Macromarketing perspectives
Alladi Venkatesh
| Alternative title: | Macromarketing perspectives |
|---|---|
| Year of publication: |
2012
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| Authors: | Venkatesh, Alladi |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 3, p. 247-251
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| Subject: | Einzelhandel | Retail trade | Sozialer Wandel | Social change | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621052