Special issue on industrial marketing strategy and B2B management by SMEs
guest ed.: Nelson Oly Ndubisi ...
| Alternative title: | Industrial marketing strategy and B2B management by SMEs |
|---|---|
| Year of publication: |
2011
|
| Other Persons: | Ndubisi, Nelson Oly (contributor) |
| Publisher: |
New York, NY [u.a.] : Elsevier |
| Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | KMU | SME |
| Extent: | S. 331 - 488 graph. Darst., Kt. |
|---|---|
| Series: | Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 14 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008991590