Special issue on: Internet marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
guest editors: Prof. Eldon Y. Li and Dr. Fang-Kai Chang
| Alternative title: | Internet marketing and advertising |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | Li, Eldon Yu-zen (ed.) ; Chang, Fang-Kai (ed.) ; Yen, HsiuJu Rebecca (honouree) |
| Publisher: |
Geneva : Inderscience Enterprises Limited |
| Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Yen |
| Extent: | 1 Online-Ressource (Seite 215-387) Illustrationen |
|---|---|
| Series: | International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. volume 19, issue 3/4 (2023) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Festschrift |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014442659