Special issue on marketing perspectives on digital business models
guest editors: Peter C. Verhoef and Tammo H.A. Bijmolt
| Alternative title: | Marketing perspectives on digital business models |
|---|---|
| Year of publication: |
[2019]
|
| Other Persons: | Verhoef, Peter C. (ed.) ; Bijmolt, Tammo H. A. (ed.) |
| Publisher: |
Amsterdam : Elsevier |
| Subject: | Geschäftsmodell | Business model | Digitalisierung | Digitization | Electronic Commerce | E-commerce |
| Extent: | Seite 341-508 Illustrationen |
|---|---|
| Series: | International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. volume 36, issue 3 (September 2019) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012134251