Special issue on predicting and optimizing marketing performance in dynamic markets
issue editors: Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel
| Alternative title: | Predicting and optimizing marketing performance in dynamic markets |
|---|---|
| Year of publication: |
[2024]
|
| Other Persons: | Guhl, Daniel (ed.) ; Paetz, Friederike (ed.) ; Wagner, Udo (ed.) ; Wedel, Michel (ed.) |
| Publisher: |
Berlin : Springer |
| Extent: | 1 Online-Ressource (circa 235 Seiten) Illustrationen |
|---|---|
| Series: | OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 1436-6304, ZDB-ID 1467029-X. - Vol. volume 46, issue 1 (March 2024) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519198