Special issue on social media and marketing
ed.: Thorsten Hennig-Thurau ...
| Alternative title: | Social media and marketing |
|---|---|
| Year of publication: |
2013
|
| Other Persons: | Hennig-Thurau, Thorsten (contributor) |
| Publisher: |
New York, NY : Marketing EDGE |
| Extent: | S. 237 - 323 graph. Darst. |
|---|---|
| Series: | Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242290