Special issue on: social media marketing in the digital era
guest editors: Prof. Sevtap Unal, Dr. Ismail Erkan and Ms. Fulya Acikgoz
| Alternative title: | Social media marketing in the digital era |
|---|---|
| Year of publication: |
[2021]
|
| Other Persons: | Unal, Sevtap (ed.) ; Erkan, Ismail (ed.) ; Acikgoz, Fulya (ed.) |
| Publisher: |
Geneva : Inderscience Enterprises Limited |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Digitalisierung | Digitization |
| Extent: | 1 Online-Ressource (Seite 453-614) Illustrationen |
|---|---|
| Series: | International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. volume 15, issue 5/6 (2021) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012670660