What makes people share? : the effects of online ads on consumers' sharing intentions
Year of publication: |
2020
|
---|---|
Authors: | Erkan, Ismail ; Acikgoz, Fulya |
Published in: |
Digital marketing strategies and models for competitive business. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-79982-963-8. - 2020, p. 187-203
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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