Special issue on strategic practices and cases adopted for technology marketing
Alternative title: | Strategic practices and cases adopted for technology marketin |
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Year of publication: |
2012
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Other Persons: | Sardana, G. D. (contributor) |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 7.2012, 3, p. 225-286
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Subject: | Technologiewahl | Technology choice | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Innovationsdiffusion | Innovation diffusion |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Enth. 5 Beitr. |
Source: | ECONIS - Online Catalogue of the ZBW |
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