Special issue on: strategic use of social media as a marketing tool
guest editors: Prof. Pinelopi Athanasopoulou and Prof. Sandra Maria Correia Loureiro
| Alternative title: | Strategic use of social media as a marketing tool |
|---|---|
| Year of publication: |
[2021]
|
| Other Persons: | Athanasopoulou, Pinelopi (ed.) ; Loureiro, Sandra Maria Correia (ed.) |
| Publisher: |
Geneva : Inderscience Enterprises Limited |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
| Extent: | 1 Online-Ressource (Seite 352-449) Illustrationen |
|---|---|
| Series: | International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. volume 15, issue 4 (2021) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012670649