Special issue Rigidity versus flexibility in business marketing
Alternative title: | Rigidity versus flexibility in business marketing |
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Year of publication: |
2005
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Other Persons: | Matthyssens, Paul (contributor) |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 34,6
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Publisher: |
New York, NY : Elsevier |
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Lenfers, Henner, (1984)
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