Special issue: screening marketing: videography and the expanding horizons of filmic research
guest editors: Joonas Rokka, Joel Hietanen and Douglas Brownlie
| Alternative title: | Screening marketing: videography and the expanding horizons of filmic research |
|---|---|
| Year of publication: |
[2018]
|
| Other Persons: | Rokka, Joonas (ed.) ; Hietanen, Joel (ed.) ; Brownlie, Douglas (ed.) |
| Publisher: |
Abingdon : Taylor & Francis Group |
| Extent: | Seite 421-556 Illustrationen |
|---|---|
| Series: | Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. volume 34, issues 5/6 (May 2018) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 9 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011932147