Exploring virtual worlds : success factors in virtual world marketing
Year of publication: |
2009
|
---|---|
Authors: | Tikkanen, Henrikki ; Hietanen, Joel ; Henttonen, Tuomas ; Rokka, Joonas |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 47.2009, 8, p. 1357-1381
|
Subject: | Virtuelle Realität | Virtual reality | Erfolgsfaktor | Success factor | Social Web | Social web | Computerspiel | Video game |
-
Co-creation in the video game industry through membership in virtual communities
Laksana, Aldi Putra, (2020)
-
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar, (2023)
-
Amann, Rolf, (2008)
- More ...
-
Exploring virtual worlds: success factors in virtual world marketing
Tikkanen, Henrikki, (2009)
-
Exploring virtual worlds: success factors in virtual world marketing
Tikkanen, Henrikki, (2009)
-
Hietanen, Joel, (2014)
- More ...