Special issue: Strategic communication

V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions

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Alternative title:	Strategic communication
Year of publication:	2015
Publisher:	Los Angeles, Calif : Sage
Subject:	Strategisches Management \| Strategic management \| Öffentlichkeitsarbeit \| Public relations

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Extent:	159 S. Ill., graph. Darst.
Series:	International journal of business communication : IJBC : a publication of the Association for Business Communication. - Thousand Oaks, CA : SAGE Publications, ISSN 1552-4582, ZDB-ID 2735593-7. - Vol. 52.2015,1
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	Enth. 6 Beitr.
Source:	ECONIS - Online Catalogue of the ZBW

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