Special issue: Strategic sales and strategic marketing
guest ed.: Nikala Lane
| Alternative title: | Strategic sales and strategic marketing |
|---|---|
| Year of publication: |
2009
|
| Other Persons: | Lane, Nikala (contributor) |
| Publisher: |
Abingdon : Taylor & Francis |
| Subject: | Verkauf | Selling | Marketing | Strategisches Management | Strategic management |
| Extent: | S. 189 - 322 graph. Darst. |
|---|---|
| Series: | Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009,3/4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben Enth. 8 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887657