Special issue: the future of brands in a changing consumer marketplace
special issue editors: Margaret C. Campbell, J. Jeffrey Inman, Amna Kirmani, and Linda L. Price
| Alternative title: | The future of brands in a changing consumer marketplace |
|---|---|
| Year of publication: |
[2021]
|
| Other Persons: | Campbell, Margaret C. (ed.) ; Inman, J. Jeffrey (ed.) ; Kirmani, Amna (ed.) ; Price, Linda L. (ed.) |
| Publisher: |
Oxford : Oxford Univ. Press |
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Extent: | 1 Online-Ressource (Seite 517-751) Illustrationen |
|---|---|
| Series: | Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. volume 48, issue 4 (December 2021) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799077