Special issue: The impact of personality and gender on branding decisions
guest ed. Gloria Moss
| Alternative title: | The impact of personality and gender on branding decisions |
|---|---|
| Year of publication: |
2007
|
| Other Persons: | Moss, Gloria (contributor) |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Produktgestaltung | Product design | Wahrnehmung | Perception | Markenführung | Brand management |
| Extent: | S. 277 - 363 Ill., graph. Darst. |
|---|---|
| Series: | The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 7 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003470148