Special section: brands and trademarks
Teresa da Silva Lopes and Paul Duguid
| Year of publication: |
2012
|
|---|---|
| Authors: | Lopes, Teresa da Silva ; Duguid, Paul |
| Published in: |
Business history review. - Cambridge : Cambridge University Press, ISSN 0007-6805, ZDB-ID 1395-X. - Vol. 86.2012, 2, p. 235-238
|
| Subject: | Markenführung | Brand management | Markenrecht | Trademark law | Markenartikel | Brand | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009674246