Special section on accounting and marketing perspectives of value creation in inter-firm collaboration in industrial markets
Alternative title: | Accounting and marketing perspectives of value creation in inter-firm collaboration in industrial markets |
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Year of publication: |
2015
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Other Persons: | Kraus, Kalle (contributor) |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 46.2015, p. 3-121
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Subject: | Betriebliche Wertschöpfung | Value creation | Marketing | Unternehmenskooperation | Inter-firm cooperation | Rechnungswesen | Accounting | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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