Specification seeking : how product specifications influence consumer preference
Year of publication: |
2009
|
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Authors: | Hsee, Christopher K. ; Yang, Yang ; Gu, Jangjie ; Chen, Jie |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 6, p. 952-966
|
Subject: | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour |
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