Spending advertising money : an introduction to media planning, media buying and the uses of media research
Simon Broadbent
| Year of publication: |
1979 ; 3. ed.
|
|---|---|
| Authors: | Broadbent, Simon |
| Publisher: |
London : Business Books |
| Subject: | Werbung | Werbemittel | Werbeplanung |
| Extent: | XI, 381 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-220-67024-2 ; 0-220-67020-X |
| Source: |
Persistent link: https://www.econbiz.de/10004005575