Spending propensity and price perceptions
Year of publication: |
2020
|
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Authors: | Chandrashekaran, Rajesh |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 30.2020, 2, p. 193-212
|
Subject: | Reference price | spending propensity | price perception | consumer behavior | retail price advertising | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price | Wahrnehmung | Perception |
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