Spillover effects, cost savings, R&D and the use of brand extensions
Year of publication: |
1995
|
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Authors: | DeGraba, Patrick J. |
Other Persons: | Sullivan, Mary W. (contributor) |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 13.1995, 2, p. 229-248
|
Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | Produktgestaltung | Product design | Spillover-Effekt | Spillover effect | Theorie | Theory |
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