Spillover of social responsibility associations in a brand portfolio
Wenling Wang (Department of Business, Guilford College, Greensboro, North Carolina, USA) and Daniel Korschun (Department of Marketing, Drexel University, Philadelphia, Pennsylvania, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Wenling ; Korschun, Daniel |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 6, p. 596-609
|
| Subject: | Corporate social responsibility | Brand portfolio | Social responsibility associations | Spillover effect | Corporate Social Responsibility | Spillover-Effekt | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2014-0629 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011481831