CSR spillover effect : the influence of a brand's corporate social responsibility activity on competing brands
Ali Tezer and Maryam Tofighi
| Year of publication: |
2021
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| Authors: | Tezer, Ali ; Tofighi, Maryam |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 7/8, p. 651-670
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| Subject: | brand associations | brand trustworthiness | brand typicality | corporate social responsibility (CSR) | product category knowledge | Spillover effect | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Spillover-Effekt | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1865430 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584560