Sponsored data : a game-theoretic model with consumer multihoming behaviour
Year of publication: |
2023
|
---|---|
Authors: | Wu, Jie ; Li, Yunbing ; Yu, Dong ; Zha, Yong |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 307.2023, 2 (1.6.), p. 731-744
|
Subject: | Supply chain management | Sponsored data | Internet service provider (ISP) | Online content provider (CP) | Game theory | Multihoming | Spieltheorie | Digitale Dienste | Web-based service | Internet | Lieferkette | Supply chain | Online-Marketing | Internet marketing |
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