Sponsoring : Grundlagen, Wirkungen, Management, Markenführung
von Arnold Hermanns und Christian Marwitz
| Year of publication: |
2008 ; 3., vollst. überarb. Aufl.
|
|---|---|
| Authors: | Hermanns, Arnold ; Marwitz, Christian |
| Publisher: |
München : Vahlen |
| Subject: | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Markenimage | Brand image | Werbewirkung | Advertising effects | Deutschland | Germany |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 311 S. Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [293] - 305 |
| ISBN: | 978-3-8006-3431-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003480577