Sponsoring the Beijing Olympic Games : patterns of sponsor advertising
Year of publication: |
2010
|
---|---|
Authors: | Söderman, Sten ; Dolles, Harald |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 22.2010, 1, p. 8-24
|
Subject: | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | China |
-
Yang, Xinquan Sheena, (2008)
-
Special issue: Beijing Olympic Games ; the challenges and expectations for enterprises
Wu, Desheng Dash, (2008)
-
Research on the Olympic sponsors' motivation for investment based on text mining
Huang, Lu-cheng, (2008)
- More ...
-
Mega-sporting events in Asia - impacts on society, business and management : an introduction
Dolles, Harald, (2008)
-
Interview with Joie Chitwood III : President, COO, Indianapolis Motor Speedway LLC
Dolles, Harald, (2008)
-
Ahead the game : the network of value captures in professional football
Dolles, Harald, (2005)
- More ...