Strategies in sports marketing : technologies and emerging trends

Manuel Alonso Dos Santos [Editor]

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--

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Year of publication:	2014
Other Persons:	Santos, Manuel Alonso dos (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Sportmarketing \| Sports marketing \| Sponsoring \| Sponsorship \| Sportveranstaltung \| Sport event \| Tourismusmarketing \| Tourism marketing \| Konsumentenverhalten \| Consumer behaviour \| Corporate Social Responsibility \| Corporate social responsibility
Description of contents:	Table of Contents [gbv.de]
Published items:	18 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	XVIII, 363 S. graph. Darst.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enth. 18 Beitr. Includes bibliographical references and index Public perception of costs associated with major sporting events / J.M. Núñez-Pomar, F. Calabuig-Moreno, V. Añó-Sanz, & D. Parra-CamachoSport events as a tool for city marketing: the case of the Spanish Swimming Master Championship / Angel Barajas, Patricio Sánchez-Fernández The marketing of the F1 SingTel Singapore Grand Prix / H.K. Leng Sport tourism marketing / Kirstin Hallmann, Sören Dallmeyer & Christoph Breuer The marketing implications of international sports rating systems / Raymond T Stefani The ball is in your court : using socially responsible actions as an effective marketing tool / Marina Mattera, Verónica Baena Corporate Social Responsibility and Sporting Events / Samuel M. Bradley Sport environment/atmospherics : impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero Fan Attitudes of Basketball : Collegiate vs. Professional / Kevin Dannenberg, Sarah Kraynik The mediator of disconfirmation on satisfaction and consumer intentions, practical application effect in a sporting event / Manuel Alonso, Steve Baeza The state of corporate communications and marketing in Spanish professional sports clubs / Guillermo Sanahuja Peris, Rocío Blay Arráez Ambush Marketing Chapter / Ran Liu, Des Thwaites Getting brand commitment through Internet and mobile sports marketing / Verónica Baena Effect of image transmission in sports sponsorship in Chile / Daniela Hidalgo Carbone, Leandro Poblete Gutierrez, José Luis Vasquez Cerda, Steve Baeza Predicting the attentional effect of sponsorship information / Christoph Breuer, Christopher Rumpf The transfer from a major sport event to a sponsoring brand : vision of the sport tourist / Cristina Aragonés-Jericó The role of sports marketing in the global marketplace / Kijpokin Kasemsap Be stronger together : partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker.
ISBN:	978-1-4666-5994-0 ; 978-1-4666-5997-1 ; 978-1-4666-5995-7
Classification:	Sport, Sportwissenschaft: Allgemeines ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010363661