Sponsorship-linked marketing : a set of research propositions
Year of publication: |
2011
|
---|---|
Authors: | Nickell, David ; Cornwell, T. Bettina ; Johnston, Wesley J. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 8, p. 577-589
|
Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Markenimage | Brand image | Bibliometrie | Bibliometrics |
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