Sponsorship‐linked marketing: a set of research propositions
Year of publication: |
2011
|
---|---|
Authors: | Nickell, David ; Bettina Cornwell, T. ; Johnston, Wesley J. |
Other Persons: | Ratten, Hamish (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 26.2011, 8, p. 577-589
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sponsorship | Marketing | Attitudes | Brands | Brand awareness |
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