Sport business and marketing in the future : the Australian versus the global perspective
Year of publication: |
2005
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Authors: | Westerbeek, Hans |
Published in: |
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses. - Köln : Inst. für Sportökonomie und Sportmanagement, ISBN 3-937058-04-4. - 2005, p. 297-307
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Subject: | Sportmarketing | Sports marketing | Sportökonomik | Sports economics | Australien | Australia |
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