Sport sponsorship, team support and purchase intentions
Aaron Smith, Brian Graetz and Hans Westerbeek
| Year of publication: |
2008
|
|---|---|
| Authors: | Smith, Aaron ; Graetz, Brian ; Westerbeek, Hans |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 14.2008, 5, p. 387-404
|
| Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003788457