Sport fans in a “smart sport” (SS) age: drivers of smartphone use for sport consumption
Year of publication: |
2017
|
---|---|
Authors: | Ha, Jae-Pil ; Kang, Sun J. ; Kim, Yukyoum |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 18.2017, 3, p. 281-297
|
Publisher: |
Emerald Publishing Limited |
Subject: | Technology | Sports marketing | Smartphone | Sport consumption | Smart sport |
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