Sport fans' sponsorship evaluation based on their perceived relationship value with a sport property
Jinbae Hong
| Year of publication: |
2011
|
|---|---|
| Authors: | Hong, Jinbae |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 9.2011, 1/2, p. 116-131
|
| Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Ballsport | Ball game | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009232386