A comparison of motivational factors affecting attendance between avid and casual fans at minor hockey games
Year of publication: |
2009
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Authors: | Hong, Jinbae |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 5.2009, 1/2, p. 115-131
|
Subject: | Profisport | Professional sports | Ballsport | Ball game | Konsumentenverhalten | Consumer behaviour | Motivation | USA | United States |
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