Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Year of publication: |
2013
|
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Authors: | Biscaia, Rui ; Correia, Abel ; Rosado, Antonio Fernando ; Ross, Stephen David ; Maroco, João |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 27.2013, 4, p. 288-302
|
Subject: | Lissabon | Lisbon | Sponsoring | Sponsorship | Profisport | Professional sports | Fußball | Football | Kundenbindung | Customer retention | Kaufmotiv | Consumer motivation | Portugal |
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