Sport team brand-equity index : a new measurement
Anish Yousaf, Anil Gupta, Abhishek Mishra
| Year of publication: |
2017
|
|---|---|
| Authors: | Yousaf, Anish ; Gupta, Anil ; Mishra, Abhishek |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 9.2017, 2, p. 169-188
|
| Subject: | Indian Premier League | Fan loyalty | Formative scale development | Index development | Sport-based team brand equity | Profisport | Professional sports | Indien | India | Messung | Measurement | Fußball | Football | Sportorganisation | Sport organization | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Markenimage | Brand image | Ballsport | Ball game | Index | Index number |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-07-2016-0069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011761673