The relationship between brand associations and fan behaviours for football teams
Year of publication: |
2021
|
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Authors: | Eskiler, Ersin ; Altunisik, Remzi ; Sarikaya, Nilgun |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2021, 3, p. 32-42
|
Subject: | brand associations | loyalty | behavior | fan behavior | football clubs | Fußball | Football | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Markenführung | Brand management | Sportorganisation | Sport organization | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand | Ballsport | Ball game |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2021.3-03 [DOI] hdl:11159/6860 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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