Sports marketing : a strategic perspective
Year of publication: |
2005 ; 3. ed., internat. ed.
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Authors: | Shank, Matthew D. |
Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall |
Subject: | Sportveranstaltung | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Challenges for Chinese enterprises on the basis of competition rules of the Olympic market
Yafei, Luo, (2008)
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Ambush Marketing - Trittbettfahren bei Sportgroßveranstaltungen
Nufer, Gerd, (2010)
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Nufer, Gerd, (2011)
- More ...
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Shank, Matthew D., (2011)
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Sports marketing in North America
Shank, Matthew D., (2014)
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Assessing the impact of NCAA scandals: an exploratory analysis
Hughes, Stephanie F., (2008)
- More ...