Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand
Year of publication: |
2000
|
---|---|
Authors: | Grainger, Andrew ; Jackson, Steven J. |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 2.2000, 2, p. 24-38
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sport | Globalisation | Advertising | Cultural Resistance |
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