Sports marketing
Sam Fullerton
| Year of publication: |
2009 ; 2nd ed
|
|---|---|
| Authors: | Fullerton, Sam |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Sport | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xvi, 670 S. : Ill. 26cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-07-338111-X ; 978-0-07-338111-4 |
| Classification: | Marketing ; Sport, Sportwissenschaft: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004930900