Sportwerbung : Grundlagen, Strategien, Fallbeispiele
Peter Roth
| Year of publication: |
1986
|
|---|---|
| Other Persons: | Roth, Peter (contributor) |
| Publisher: |
Landsberg am Lech : Verlag Moderne Industrie |
| Subject: | Sport | Werbung |
| Extent: | 389 S. : zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 2. Aufl. u.d.T.: Sport-Sponsoring |
| ISBN: | 3-478-21170-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004700080