Staging consciousness : marketing 3.0 post-consumerism and future pathways
Year of publication: |
2010
|
---|---|
Authors: | Varey, Richard J. ; McKie, David |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 9.2010, 4, p. 321-334
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Prognose | Forecast | Sozialer Wandel | Social change | Konsumentenverhalten | Consumer behaviour |
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